Advertising Campaign for West-Lotto

On assignment for West-Lotto, North Rhine Westphalia’s lottery corporation, and implemented through communication agency “Achtung”, based in Hamburg and Munich. Celebrating the company’s 60th birthday the idea was to develop a visual campaign for their target audience emphasizing on their responsible use of funds.


My photographs are showcasing different benefits made possible through the lottery’s funding, e.g. preserving nature and monuments as well as supporting sport and social activities. The photo-production took place in Essen, Muenster and Cologne. Furthermore the most significant photographs were on display and could be seen in an exhibition in Duesseldorf.